A licensee may not engage in advertising that is false, deceptive, or misleading. A false, deceptive, or misleading advertising statement or claim includes, without limitation:(1) a prediction of future success or a guarantee that satisfaction or a cure will result from the performance of the advertised professional services;(2) illegal transactions;(3) a representation or implication that the announced services or facilities are superior in quality to those of other licensees which is not subject to reasonable verification by the public and/or would tend to create a false impression of the qualities of the professional services or facilities;(4) a statement or implication that a licensee is a certified or recognized specialist unless the licensee is a veterinarian who is board certified as recognized by the American Veterinary Medical Association in such specialty;(5) a claim that intends to create or is likely to create an inflated or unjustified expectation; or(6) an expressed or implied material misrepresentation of fact.