(a) Advertising regarding the practice of medicine, professional credentials, and qualifications is permissible. However, the information provided in the advertisement cannot be false, deceptive, or misleading.(b) In addition to those items listed in §101.201 of the Texas Occupations Code, the following are also deemed false, deceptive, or misleading advertising:(1) using the term "board eligible," "board qualified," or any similar language calculated to convey the same meaning as "board certified;"(2) offering a permanent cure for an incurable disease, sickness, and/or illness;(3) providing a testimonial without:(A) a disclaimer or warning as to the credentials of the person making the testimonial; and(B) a disclosure of compensation provided in exchange for the testimonial;(4) failing to explicitly identify individuals as models or actors instead of actual patients;(5) providing untruthful or deceptive claims regarding costs and fees, including claims of free service if a third-party is billed;(6) claiming a unique or exclusive skill without substantiation and basis for such claim;(7) failing to disclose that the advertisement, article, or infomercial is a "paid for" presentation; or(8) failing to disclose medical directorship, supervision of, or delegation to non-physicians at a location that is not the physician's primary practice location and where care is delivered pursuant to standing orders and protocols.