(a) An advertisement shall identify the discount health care program operator offering the discount health care program that is the subject of the advertisement. It is sufficient to state the full registered name of the discount health care program operator or an assumed name filed with the department pursuant to §19.1602 of this title (relating to Registration Requirement).(b) The format and content of an advertisement of a discount health care program shall be sufficiently complete and clear to avoid deception or the capacity or tendency to mislead or deceive.